Do I need a cookie banner on my website?
If your website uses non-essential cookies, such as analytics, advertising pixels or chat tools, and you have visitors from the EU, the UK or Quebec, you generally need their consent first. In much of the US the rules work on an opt-out basis instead, but several state laws still require clear notices and opt-out options. Your lawyer can confirm what applies to your business.
Is cookie consent required in the USA?
There is no single federal cookie law. Instead, California's CCPA and a growing number of state privacy laws give people the right to opt out of the sale or sharing of their data, which covers many advertising cookies. That usually means a clear notice, an opt-out link and honoring Global Privacy Control signals rather than an EU-style opt-in banner.
What is Google Consent Mode v2?
Google Consent Mode v2 is a way for your website to tell Google tags whether a visitor agreed to analytics and advertising cookies. Tags then adjust their behavior. Google requires it for ads personalization and remarketing with visitors from the EU and the UK, and it helps keep your reporting useful when some visitors decline.
Does Google Analytics require cookie consent?
Google Analytics sets cookies that are not strictly necessary, so where opt-in laws apply, such as the EU, the UK and Quebec, it should not run until the visitor agrees. With Consent Mode v2, GA4 can still send cookieless signals that help model the data you would otherwise lose.
What is a consent management platform (CMP)?
A consent management platform is the software that shows your cookie banner, stores each visitor's choice and tells your tags whether they can run. Popular CMPs include Termly, Osano, Cookiebot, CookieYes, OneTrust and Complianz, and we usually recommend Termly. The tool matters less than how it is set up, which is where most sites go wrong.
What does Quebec Law 25 mean for my website's cookies?
Since September 2023, Quebec's Law 25 requires technologies that identify, locate or profile people to be turned off by default. In practice that means visitors in Quebec should opt in before tracking cookies run, and your privacy policy should explain what you collect. We set up the website side in English and French.